Division of
Advertising & Public Relations

Course Scope

The course is geared to maximize the benefits of the college, a custom training, by offering the most relevant and carefully selected courses to occupational field. Demander based theory classes and practical classes are running in parallel, which foster the students' planning and producing skills to utilize in an occupational field.

Features

Advertising Production

Advertising is a communication to deliver companies' messages and products to consumers effectively. The course cultivates talents who can make creative advertising messages, giving consumers strong impression, and ultimately contribute clients to gain upper-hand in competition and sales promotion

Publicity Event Planning

Publicity Event is a work to improve company's image and to sale its products and services to consumers with a variety of lifestyles in a persuasive way. The Course provides students practical training for nourishing a PR professional with creative thinking and meticulous planning skills.

Curriculum

The Advertising/ the Public Relations/ Marketing/ Communication/ Practice in advertising and public relations campaign/ PR writing practice/ Presentation workshop/ Practice of Commercial Film Production/ Message Campaign Design/ Practice of PR Films Production/ Practice for the Production of PR materials/ Sales Promotion/ Practice of Advertising planning/ Sports Event/ Printed Ad Practice/ Business leadership/ Marketing PR

Career Opportunities

Advertisement agencies, public relations companies, event planning companies, public relations departments in big companies, newspaper companies, TV-CM production companies, exhibition planners, performance event companies, newspaper & magazine editing fields, wedding planning agencies, CM planners, convention event companies, creative boutiques, sports marking, CIP fields, creative directors, PR video production companies, research companies, online advertisement companies.